Before You Start

Welcome! This course shows you how to build a simple, repeatable system that uses AI to find local customers and write the first message to each one, one small step at a time. You do not need any technical background or special software. If you can copy and paste, you can do every step here.

First, what is a “lead”?

A “lead” is just a potential customer, a real person or business that could buy what you sell. “Lead generation” is the work of finding those people and starting a conversation. Most owners do this by hand, a few names at a time, whenever they can find a spare moment. This course turns it into a steady routine where an AI assistant does most of the heavy lifting, while you stay in charge of every decision.

The 5 steps you'll build

• •Analyze your market: get crystal clear on exactly who your best customer is.
• •Find real prospects: have AI search the web for actual companies and people who match.
• •Build your prospect sheet: gather them into one organized list.
• •Write your outreach: let AI draft a personal first message for each one, in your voice.
• •Launch your engine: turn it all into a light weekly habit that keeps new leads coming.

What you'll need (all free)

• •A Google account: this gives you Gemini (Google's free AI assistant) and Google Sheets.
• •A LinkedIn account: the free version is all you need.
• •About 2 to 3 hours in total, but you can stop and come back whenever you like; your progress is saved automatically.

One setup step that saves you hours

Before the real work starts, you'll fill in a short “business profile”: your business type, your city, what you sell, your usual tone, and so on. You only do this once. From then on, every prompt in this course automatically drops your details into the right places, so you are never staring at a blank box wondering what to type. It is the single biggest time-saver in the whole course, so please don't skip it.

Brand new to AI? Read the next lesson first

If you've never really used an AI chatbot, or you're not sure what a “prompt” even is, the very next lesson explains everything in plain English. It also covers the two mistakes AI makes most often and exactly how to catch them, so you can trust what you send to real customers. It's only about ten minutes, and it makes everything after it click.