← For Small Businesses

SMALL BUSINESS PROMPT LIBRARY.

Fill in your business details, choose a category, and copy any prompt with your context rendered live.

BUSINESS CONTEXT

Fill this once and your details will auto-populate across prompts.

Current Marketing Channels

Your details are saved in this browser. Clear them anytime with the button below.

YOUR LEAD GEN ENGINE

Five modules from the SCORE × CIF workshop. Click any step to jump to its prompts.

01

Analyze Your Market

Before you can find leads, you need to know three things: who your ideal customer is, why they'd choose you, and who else they might consider. Run the Master Prompt to generate your ICP, value propositions, and competitive landscape — the strategic foundation everything else builds on.

Small Business Market Analysis (Guided)

↻ Re-run quarterly

Run a rigorous, interview-style market analysis with explicit evidence rules and a 30-day execution plan.

You are a market research analyst helping a small business owner understand their market and build a lead generation strategy. I'm going to give you information about my business....
💡 After you run this: Save the full output to Google Docs as "Market Analysis — [Business Name] — [Date]." Add it as a source in your NotebookLM notebook. This document powers everything else in your lead gen engine. Re-run quarterly with updated business info.
02

Find Real Prospects

Now you have a profile — but a profile doesn't pay the bills. Use Deep Research mode to send your AI out to the live web for 3–5 minutes and come back with real companies, real decision-makers, and real buying signals. If your tool doesn't have Deep Research, use the manual fallback playbook below.

Deep Research Prospect Finder

↻ Re-run monthly

Send Deep Research out to find real companies and decision-makers matching your ICP. Returns a prospect list, scorecard, and reusable search strategies — grounded in live web results, not invented names.

I need you to research and find real companies and decision-makers who match my Ideal Customer Profile. Search the web — company websites, industry directories, local business list...
💡 After you run this: Verify every company and person in Module 3 before reaching out — AI can still get things wrong, even with Deep Research. Log promising prospects in your Lead Tracker with 'Deep Research — verify' in the Source column. Save the Search Strategies section (Section 3 of the output) to re-run monthly.

Prospect Search Playbook (No Deep Research)

↻ Re-run monthly

Fallback for when Deep Research isn't available. Turns your ICP into a scorecard + copy-paste search queries you execute manually on Google, LinkedIn, and industry directories.

Based on the Ideal Customer Profile we just built, I need you to create a practical prospecting toolkit I can use to find real leads for my [BUSINESS TYPE] in [CITY]. SECTION 1 — ...
💡 After you run this: If your AI tool doesn't have Deep Research, use this playbook instead. Save to Google Docs as "Prospect Search Playbook — [Business Name]." Use the search queries immediately on Google and LinkedIn to find real leads, then verify them in Module 3.
03

Verify & Build Your Pipeline

Deep Research found candidates — but AI can still get things wrong. Before you reach out to anyone, spend 1–2 minutes verifying each prospect on Google and the company's website. This is where AI-generated research becomes a real, trustworthy pipeline.

VERIFY EACH PROSPECT IN 1–2 MINUTES

Deep Research did the heavy lifting — but AI can still get things wrong. Before you reach out to anyone, run each prospect through this checklist. Update your Lead Tracker: change “Deep Research — verify” to “Verified,” or remove the row if you can't confirm it.

CheckWhere to LookWhat You're Confirming
Company exists and is activeGoogle search → company websiteSite loads, looks current, matches description
Decision-maker is realCompany website Team / About pageName and title match
Person is still thereGoogle: "person name" + "company name"Recent mention, not outdated info
Good fit for your ICPCompany website + any newsMatches your Prospect Scorecard (3+ criteria)
Contact info availableCompany website contact pageEmail format, contact form, or direct email
💡 Goal: Walk away from this module with 5–8 verified, real prospects in your Lead Tracker — actual pipeline, not hypothetical output.
04

Write Your Outreach

NotebookLM only knows what you tell it — load your Lead Gen Engine doc, your website, and your case studies as sources. Then it writes outreach grounded in YOUR business, not a generic template. Test the knowledge base first, then generate cold, warm, and follow-up messages.

Test Your Knowledge Base

↻ Re-run run after adding sources

Quick test to verify your NotebookLM notebook understands your business before you use it to generate outreach.

Based on all the sources I've provided, give me: 1. A 2-sentence summary of my business 2. My #1 value proposition — what makes me different 3. The top pain point of my ideal custo...
💡 After you run this: If the summary doesn't sound like YOUR business, add more sources — paste in your business description as "Copied text" or add your website URL. If it identifies gaps, fill them by adding more documents. Re-run this test after adding new sources.

Cold Outreach Email Generator

↻ Re-run monthly

Generate a cold outreach email grounded in your actual business, ICP, and value proposition — not a generic template.

I need to write a cold outreach email to a potential customer who matches my Ideal Customer Profile. Using my business sources, write an email that: - Opens with a specific pain p...
💡 After you run this: Save to your "Outreach Templates" Google Doc. Customize the email for a specific prospect from your Lead Tracker before sending — swap in their name, company, and any specific details you found during research. Add the Outreach Templates doc as a source in NotebookLM so it learns your messaging style.

Warm Introduction Email

↻ Re-run monthly

Generate a warmer outreach email for prospects you've been introduced to or met at an event — opens with the shared connection, gets to value faster, ends with a low-friction next step.

Write a version of my outreach email for a warmer context — when I've been introduced to the prospect by a mutual contact, or when I'm following up after meeting them at an event o...
💡 After you run this: Save to your "Outreach Templates" Google Doc. Before sending, fill in the [MUTUAL CONTACT] or [EVENT NAME] placeholder with the specific connection. Use this version when you've been introduced by a mutual contact or met the prospect at an event — the warmer context lets you skip ahead to value.

Follow-Up Sequence Builder

↻ Re-run quarterly

Generate a 3-message follow-up sequence for prospects who don't respond — each message references a different pain point and adds new value.

Create a 3-message follow-up sequence for prospects who don't respond to my initial outreach. Use my business sources to keep the messaging grounded and specific. Rules: - Space t...
💡 After you run this: Save to your "Outreach Templates" Google Doc. When a prospect doesn't respond to your initial outreach, wait 4–5 days and send Follow-up #1. Track every follow-up in your Lead Tracker — update the "Outreach Sent" and "Next Step" columns.
05

Launch Your Engine

You've built the pieces. Now connect them into a repeatable monthly habit. The workflow below takes 60 minutes once a month, plus 10 minutes a week for follow-ups — that's it. Re-run it from this page every month.

YOUR MONTHLY ENGINE SCHEDULE

Once a month — 60 minutes total — to keep real leads flowing into your pipeline.

Get Your Free Lead Tracker Template →

Google Sheets template with pre-formatted columns. Click “Make a Copy” to save it to your Drive.

Step 1

FIND · 20 min

Re-run the Deep Research Prospect Finder with your current ICP. Update the ICP first if your business or target audience has changed. Log new prospects in your tracker.

Step 2

VERIFY · 15 min

Google each new prospect. Check company websites. Confirm they're real, active, and a good fit. Remove or update any stale leads from last month.

Step 3

WRITE & SEND · 20 min

Open NotebookLM. Generate personalized outreach for each verified prospect. Send the messages. Log them in your tracker.

Step 4

REFRESH · 5 min

Update your Lead Gen Engine doc with any new research. Add new materials (testimonials, case studies, fresh website content) to your NotebookLM notebook.

Ongoing

FOLLOW UP · 10 min / week

Check your tracker for prospects awaiting follow-up. Send the next message in your sequence. Update responses, meetings booked, and next steps.

Quarterly

STRATEGY REFRESH · 30 min

Re-run the full Market Analysis prompt. Has your ICP changed? New competitors? Update your Lead Gen Engine doc and NotebookLM sources. Generate fresh outreach templates.

BONUS PROMPT LIBRARY

Extra prompts beyond the core lead-gen workshop — for local marketing, customer retention, operations, hiring, and more. Filter by category to find what you need.

Lead List Builder

↻ Re-run monthly

Find and prioritize potential customers in a defined local area and industry.

You are my growth analyst for a small business. Build a prioritized list of 20 potential customers in [CITY] for a [BUSINESS TYPE]. For each lead include: likely pain point, why th...
💡 After you run this: Verify every company and person name by searching Google and LinkedIn — AI may generate names that don't exist. Add verified leads to your Lead Tracker spreadsheet. Use the "Prospect Research Briefing" prompt to prepare before reaching out.

Local Offer Generator

↻ Re-run monthly

Create location-specific campaigns and offer copy based on audience intent.

Act as a local marketing strategist. I run a [BUSINESS TYPE] in [CITY]. Generate 5 local campaign ideas for the next 30 days that drive booked calls or store visits. For each campa...
💡 After you run this: Pick the top campaign idea and implement it this week. Use the messaging copy as a starting point for social media posts, email blasts, or flyer text.

Churn Rescue Messages

↻ Re-run as needed

Write win-back sequences for inactive customers with value-based messaging.

You are my customer retention assistant. Draft a 3-message win-back sequence for customers who have not purchased in [NUMBER] days. Keep tone [TONE]. Include subject line or opener...
💡 After you run this: Customize the sequence for your actual inactive customers. If you use NotebookLM, the messages will reference your specific services. Send the first message today.

SOP Drafter

↻ Re-run as needed

Turn recurring business tasks into structured SOPs for delegation and consistency.

Act as an operations manager. Convert this process into a clear SOP: [PASTE PROCESS]. Return output with purpose, owner, trigger, step-by-step checklist, quality checks, and common...
💡 After you run this: Review the SOP for accuracy, add any missing steps, and share it with your team. Store finalized SOPs in a shared Google Drive folder.

Role Scorecard Writer

↻ Re-run as needed

Generate role scorecards and interview prompts for practical SMB hiring.

You are my hiring partner. Create a scorecard for a [ROLE] at a small business. Include top 5 outcomes for first 90 days, required skills, interview questions that test real-world ...
💡 After you run this: Use the scorecard to structure your next interview. Share the 90-day outcomes with candidates so expectations are clear from day one.

Prospect Research Briefing

↻ Re-run as needed

Research a specific prospect before reaching out — understand their company, challenges, and why your business is relevant to them.

I'm about to reach out to a prospect. Help me prepare by researching them: Prospect name: [NAME] Company: [COMPANY] Title: [TITLE] LinkedIn URL or website: [URL] My business: [BU...
💡 After you run this: Use this briefing to personalize your outreach template before sending. Replace generic lines with specific references to their company, challenges, or recent activity. This turns a template into a message that feels personal.

Objection Handling Cheat Sheet

↻ Re-run quarterly

Anticipate the top reasons prospects say no and prepare confident, non-pushy responses.

Based on my business sources and Ideal Customer Profile, create an objection-handling cheat sheet. For each of the top 7 objections a qualified prospect might raise: 1. State the ...
💡 After you run this: Save or print this cheat sheet. Review it before sales calls or when a prospect pushes back. Update it quarterly as you learn which objections come up most.

LinkedIn Content Ideas

↻ Re-run monthly

Generate LinkedIn post ideas that attract your ideal customer by addressing their pain points and positioning your expertise.

I run a [BUSINESS TYPE] in [CITY] targeting [TARGET CUSTOMER TYPE] customers. My ideal customer's top pain points are: [PASTE TOP 3 PAIN POINTS FROM YOUR ICP] Create 10 LinkedIn p...
💡 After you run this: Pick 2–3 posts for this week. Draft and schedule them on LinkedIn. The goal isn't to go viral — it's to be visible to the prospects you're reaching out to so they see you as a credible expert when your connection request arrives.

LinkedIn Connection Message

↻ Re-run monthly

Generate a short, professional LinkedIn connection request message — conversational, not salesy.

Rewrite my cold outreach email as a LinkedIn connection request message. Rules: - Maximum 75 words (LinkedIn has a strict character limit) - Conversational — one professional reach...
💡 After you run this: Save to your "Outreach Templates" Google Doc. When sending on LinkedIn, personalize the message for each prospect — mention something specific from their profile or recent activity. Log every message sent in your Lead Tracker.

Lead Magnet Designer

↻ Re-run quarterly

Design a free resource your ideal customer would find so useful they'd trade their email address for it.

Design a "lead magnet" for my [BUSINESS TYPE] in [CITY]. My ideal customer is: [TARGET CUSTOMER TYPE] who struggles with [PASTE TOP PAIN POINT FROM YOUR ICP]. Create 3 lead magne...
💡 After you run this: Pick the top concept and create it. Use Gemini to help you write the actual content. Then add the finished lead magnet as a source in NotebookLM — it can reference it when writing outreach ("I have a free guide on X that might help...").