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Rewrite Your Page Answer-First

30 min

What you'll be able to do

  • Rewrite your weakest sections so the answer comes first
  • Turn vague headings into the questions your customers actually ask
  • Keep every fact, number, and price exactly right through the rewrite

▶ Video coming soon

Walkthrough for this lesson

KEY TAKEAWAYS

  • Work one section at a time. Asking AI to rewrite a whole page at once produces mush
  • Answer-first does not mean cold. Your story and personality stay, they just stop being the first thing on the page
  • Never let the AI invent a number. Anything it wasn't given gets tagged [VERIFY] and checked by you
  • Resist keyword stuffing. Research found it scored below leaving the page untouched

The inverted pyramid, borrowed from newsrooms

Reporters have written this way for a century: most important fact first, then the supporting detail, then the background. They did it so an editor could cut from the bottom without losing the story. It turns out to be exactly what an AI engine wants, for the same reason. Put the answer at the top of the section, and whichever chunk gets pulled still contains the point.

Here's what this looks like in practice. Instead of a section headed “Our Approach” that opens with “At Wilson Cleaning, we believe every workspace deserves care,” you get a section headed “How much does commercial office cleaning cost in Irvine?” that opens with “Wilson Cleaning charges $0.10 to $0.18 per square foot for weekly office cleaning in Irvine, with most 5,000-square-foot offices paying $500 to $900 per month.” The warmth can follow right underneath. It just can't go first.

Work section by section

It's tempting to paste your whole page in and ask for a rewrite. Don't. You'll get something generic that sounds like every other AI-written website, and you'll spend longer fixing it than writing it yourself. Feed the rewrite prompt one section at a time, starting with whatever your audit graded worst. You'll get a better result and you'll stay in control of your own voice.

Guard your facts

This is where AI can quietly hurt you. Asked to make a section more specific and confident, a model will happily invent a specific and confident detail: a founding year, a number of clients served, an award. If that goes onto your website, the AI engines will faithfully repeat your fiction to customers, and you'll have published something untrue about your own business. The rewrite prompt instructs the AI to keep every number exactly as given and to tag anything uncertain with [VERIFY]. Read the output for those tags before you publish, every time.

Don't stuff keywords

As you rewrite, you may feel the pull to cram your city and service into every sentence. The research is unusually clear that this backfires: in the Princeton-led study, keyword stuffing scored roughly 8 to 10% below the untouched original. It made things worse than doing nothing. Write the phrase naturally where a human would say it, then stop.

Step by step

  • •Open your fix list from the audit and take the highest-impact item first.
  • •Copy just that one section of your page.
  • •Run the Answer-First Page Rewrite prompt below and paste the section in.
  • •Check the before-and-after table it produces. Verify every number survived, and resolve any [VERIFY] tags yourself.
  • •Repeat for the next two or three sections, then publish the updated page.
  • •After publishing, ask Google Search Console and Bing Webmaster Tools to re-index the page so the change gets noticed sooner.

One honest note about timing

Do not expect the AI engines to notice by tomorrow. Indexes refresh on their own schedule and the entity signals behind your brand shift slowly. Expect meaningful movement over one to two months of consistent work, not days. That's exactly why you built a baseline you can re-run rather than judging by how you feel about it.

Put it into practice

Rewrite and publish at least the top section of your most important page today. One well-structured section that actually goes live beats five perfect drafts sitting in a document.

PROMPTS FOR THIS LESSON

Copy these into your AI tool. They auto-fill with your business profile. Browse the full library.

Local Marketing↻ As needed

Answer-First Page Rewrite

Rewrites one section of your page answer-first, with question headings and self-contained passages, while keeping every fact and number exactly as you gave it.

Local Marketing↻ As needed

Answer-First Page Rewrite

You are a copywriter who specializes in writing for AI answer engines. Rewrite the section below so that AI engines can quote it, without losing my voice or changing any fact. MY BUSINESS: [BUSINESS DESCRIPTION] BUSINESS NAME AND TYPE: [BUSINESS TYPE] CITY: [CITY] WHO I SERVE: [TARGET CUSTOMER TYPE] TONE I WANT: [TONE] HERE IS THE SECTION TO REWRITE: [PASTE ONE SECTION OF YOUR PAGE HERE. One section at a time gives a far better result than a whole page.] REWRITE RULES: 1. ANSWER FIRST. The first sentence states the direct answer or the concrete fact. Background, story, and personality come after, they do not disappear. 2. HEADING AS A QUESTION. Turn the heading into the actual question a customer would type. If the section covers more than one question, split it into two clearly headed pieces. 3. SELF-CONTAINED PASSAGES. Each passage should be roughly 40-60 words and make complete sense if it were lifted out and read entirely on its own, with nothing above or below it. 4. NAME THE SUBJECT. Start passages with my business name or the specific thing being described, not "we," "our team," or "it." Repeating the name feels odd while writing but it is what makes a passage quotable. 5. BE DEFINITIVE. Remove hedging like "we believe," "we may be able to," and "one of the leading." State things plainly. 6. KEEP MY TONE. Match [TONE]. Do not turn my writing into generic corporate copy. HARD RULES ABOUT FACTS: - Keep every number, price, date, name, and claim EXACTLY as it appears in my text. - Do NOT add any fact I did not give you: no founding years, no client counts, no awards, no statistics, no service areas. - If a passage would be much stronger with a specific number I did not provide, write it as [VERIFY: add your actual number here] and tell me where I would find it. - Do not repeat keywords unnaturally. Keyword stuffing performs worse than leaving the text untouched. OUTPUT: PART 1: THE REWRITTEN SECTION Ready to paste onto my website, with the heading included. PART 2: WHAT CHANGED AND WHY A short before-and-after table: the original phrasing, the new phrasing, and a one-line reason tied to how AI retrieval works. PART 3: MY CHECKLIST BEFORE PUBLISHING List every [VERIFY] tag you used and every fact I should confirm.
After you run this: Check every [VERIFY] tag before you publish, and confirm each number survived the rewrite unchanged. After publishing, request re-indexing in Google Search Console and Bing Webmaster Tools so the change gets picked up sooner.

What's next

Fixing what you have is half the job. Next you'll create the kind of content AI engines quote most: questions, answers, and hard numbers.